Magazines Drive Efficient & Effective Rx Lift for Pharma brands
2020-06-29T07:00:00.0000000Z
2020-06-29T07:00:00.0000000Z
FIPP
https://mpa.pressreader.com/article/286719138779114
HEALTHCARE & PHARMA
On average, magazine advertising drives: 51% increase in new patient starts (Rx Lift) $16.88 in revenue per dollar spent Nearly 2,000 new patients per campaign
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