MPA Factbook 2020

Magazines Drive Efficient & Effective Rx Lift for Pharma brands

On average, magazine advertising drives:

51% increase in new patient starts (Rx Lift)

$16.88 in revenue per dollar spent

Nearly 2,000 new patients per campaign

HEALTHCARE & PHARMA

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2020-06-29T07:00:00.0000000Z

2020-06-29T07:00:00.0000000Z

https://mpa.pressreader.com/article/286719138779114

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