MPA Factbook 2020

Readership and Engagement

Magazines outperform television and the Internet on a variety of engagement attributes. Neuroscience demonstrates why paper readers remember more, and survey data shows that readers find magazine content trustworthy, inspiring, and life enhancing. Additionally, as an ad-supported medium, magazines deliver a more positive advertising experience that motivates readers to take action and make purchase decisions.

Year after year, magazines consistently score higher than television and the Internet on key engagement attributes. Compared to users of these two mediums, not only are readers more likely to find magazine content trustworthy, inspiring and life-enhancing, but their engagement with ads is also significantly stronger.

As a result of this, magazine media maintain an ability to persuade readers to take action on ads and help them make purchase decisions. Additionally, magazine ads are effective and drive consumer actions regardless of placement in the book.