Articles
MAGAZINE MEDIA FACTBOOK
MAGAZINE MEDIA FACTBOOK
Industry Spotlight
Magazine Media 360o
Readership and Engagement
Demographics
COVID-19
Influence and Category Trends
Social Media
Affluent Readers
Magazine Industry Spotlight
Magazines satisfy multiple consumer passions and interests
Magazines alone can drive sales
AAM’S Magazine Media 360° report is a snapshot of consumer demand for magazine media brands
Total Brand Audience (billions)
Magazines perform better than TV or the Internet on getting users to try new things, inspiring them to buy new things, and helping them make purchase decisions
Magazine readers notice ads and take action
Magazines deliver a more positive ad experience than any other medium, including digital
Magazines are a persuasive medium, alongside OOH and digital advertising
91% of US adults read a magazine in the last six months, as have 95% of adults under the age of 25
Nearly three-quarters of magazine readers
Magazine readership is diverse and inclusive
The top 25 magazines reach more adults
Readers enjoy magazine brands’ unique personality and content in bite-size pieces easy to share with social communities
Well-known magazine brands garner large followings on social
Fastest growing magazine brands on social reach diverse audiences
Magazines reach consumers who enjoy being the first to try products across many categories and will pay for premium experiences
Magazines Drive Efficient & Effective Rx Lift for Pharma brands
Affluent magazine readers are the crème de la crème of luxury consumers, spending more than affluent users of other media, and on a variety of product types
Magazines reach premium audiences in high-income households
Devoted magazine readers are wealthy with valued assets
Devoted affluent magazine readers are heavy spenders across all categories
Devoted affluent readers are opinion leaders, risk takers, and decision makers
Devoted affluent readers keep up with auto trends and are in the market for new and luxury autos
Devoted affluent readers are always looking to travel
PRE-COVID, affluent magazine readers traveled widely
Devoted affluent readers enjoy gourmet food and premium liquor
Devoted affluent readers are engaged with their personal finances
Devoted affluent readers are heavily invested in their home
Devoted affluent readers keep up with the latest fashion industry trends
Affluent magazine readers keep up with smart technology trends
Magazine brands are reaching expanded audiences, as COVID-19 upends consumer behavior and changes how US adults interact with the media
As COVID restrictions progressed this Spring, readers increased their reliance on digital magazine content
“Average time spent reading” increased for readers younger than 54, as reading events shifted toward “in-home”
More advertisers bought ads on magazine websites during the summer of COVID-19
Female magazine readers, including more than one-third of millennial women, are reading even more in the age of COVID-19
On social media, people in quarantine looked to trusted magazine brands to eat well instead of dining out
As the COVID pandemic began at the end of Q1, social media users maintained and made new connections with magazine brands
Younger audiences are revisiting magazines during COVID-19
Our thanks to the following for their research contribution;
Our thanks to the following publishers and media agencies for their guidance and industry expertise:
Our thanks to the following publishers and media agencies for their guidance and industry expertise: