MPA Factbook 2020

Younger audiences are revisiting magazines during COVID-19

Over one-quarter of adults under 35 report reading magazines more as a result of the pandemic

How would you describe your current media activities, compared to the time before COVID-19? A: Reading magazines a lot/a bit more*

Source: Havas Media Meaningful Media & Covid-19 Study, fielded among 800 US online adults, March 31-April 6, 2020. Weighted to match the general population on age and gender. *Either physical copy or online

COVID-19

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2020-06-29T07:00:00.0000000Z

2020-06-29T07:00:00.0000000Z

https://mpa.pressreader.com/article/287926024589290

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