Magazine readers notice ads and take action
Action taken includes:
• have a more favorable opinion about the advertiser
• consider purchasing the advertised product or service
• gather more information about the advertised product or service
• recommend the product or service
• visit the advertiser’s website
• purchase the product or service
• clip or save the ad
• visit a social media site/app
• watch a video on a website, social media site, or app
READERSHIP & ENGAGEMENT
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2020-06-29T07:00:00.0000000Z
2020-06-29T07:00:00.0000000Z
https://mpa.pressreader.com/article/287436398317546
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