MPA Factbook 2020

Magazine Media 360o

The Alliance for Audited Media provides a comprehensive view of magazine media brand reach across print and digital editions, desktop and mobile websites, and video. This snapshot of consumer demand for magazine media includes individual channel data for specific brands, as well as aggregated audience and year-over-year comparisons, resulting in a comprehensive look at today’s diverse magazine brands.

Now in its sixth year, Magazine Media 360°, compiled by the Alliance for Audited Media, provides a comprehensive view of magazine media brand reach. This industry report measures magazine audiences across multiple platforms and formats print and digital editions, desktop and mobile websites, and video.

Compiled monthly and released quarterly, Magazine Media 360° features data from leading third-party vendors including Mri-simmons, Ipsos and Comscore. The report includes individual channel data for nearly 100 U.S. magazine media brands as well as aggregated audience and year-over-year comparisons for an all-encompassing look at today’s diverse magazine brands.

The full report is available for download for free, at info.auditedmedia.com/mm360.

TABLE OF CONTENTS

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https://mpa.pressreader.com/article/286302526951402

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