Magazines alone can drive sales

Ken’s Salad Dressing Case Study: Never advertised...anywhere!

+18% Meredith’s HH drove an 18% lift in sales vs. control group +11.5% Meredith’s HH bought 11.5% more Ken’s salad dressing than the prior year $4.59 For every dollar spent with Meredith magazines, Ken’s generated $4.59 in incremental sales We generated a sales lift across all regions nationwide, particularly in areas where consumers were the least familiar with the Ken’s brand. -Tim Calahane, Senior Brand Manager, Ken’s