TABLE OF CONTENTS
High-income magazine readers not only spend more than affluent users of other media, but they are more likely to consider themselves opinion leaders and risk takers. As such, magazines are still the media to turn to for reaching this audience of ultimate influencers. Magazine readers reach affluent consumers, who exhibit impressive income, net worth, and asset values. Affluent magazine readers are heavy spenders across all categories, even when compared to affluent users of other media. Additionally, they consider themselves opinion leaders and risk-takers, making them the ultimate influencers. Data from Ipsos and Mri-simmons shows that magazine brands are still the media to turn to when advertising luxury products across automotive, travel, food and alcohol, personal finance, home services, and – of course – fashion and beauty.