Demographics

Ninety-one percent of US adults read a magazine in the last six months, which translates into a diverse audience across age, gender, race, ethnicity, and sexual orientation. Moreover, magazines reach more adults than television and more women than the top tech sites.

Magazine readership is diverse and wide-reaching. Magazines enjoy strong readership across every age, income level, ethnicity and sexual orientation. The average age of readers tracks with that of the total US adult population, and valuable demographic segments read at least seven issues a month, putting them at or above the average for all adults.

Additionally, a clear majority of readers still love the experience of the printed magazine, no matter their age or income. And, magazines reach more adults than television, proving that the medium continues to maintain relevance for advertisers’ media plans.